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“Crash Course on Promoting Your Product” Strategy Session for JV Alert

Ruth_Headshot_2011_cropped

Facebook IM with…

Community Building Authority Ruth Anne Wood

Request Your Strategy Session
ruth@ScriptingForSuccess.com
https://www.facebook.com/ruthannewood

Casey Jones, All Fall Down

Author of “All Fall Down” comic creator
Casey Jones (just before the big release date)

Casey Jones
Hi Ruth

Ruth Anne Wood
Hey, I just commented on another lovely post you wrote about your comic book debut. Thumbs up!

Casey Jones
saw that! Thanks!
I want this to be a daily thing
It’s out in NINE days

Ruth Anne Wood
Want to know what my friend Rick Toone suggested to promote such an event (he filmed movies including “Saving Private Ryan” and 40 Superbowl ads?)

(Rick works closely with Ken MacArthur of JV Alert)

Casey Jones
hit me

Ruth Anne Wood
1. Have a count down on your site.
2. Post daily video blogs talking about your comic book release and include big names in the title like Staples. You’ll rise in the search engines for a couple days.
3. Ask people for help on facebook. ex: “I’m shooting video for my debut. Do you think I should wear this outfit?” or “I’m shooting the scene at this location” or “I was thinking about using this kind of mike.” It gets them involved.

Comments?
2. Upload to youtube and add a big store name title for great SEO.

Casey Jones
I don’t have the means to produce video
Big Names?

Ruth Anne Wood
You could still ask for help and engage people about your big release date to get them involved.

Casey Jones
yes

Casey Jones
quite

Ruth Anne Wood
Staples, Target, Walmart,
places people search for online

Casey Jones
the book can be sold at Barnes & Noble Amazon the book IS on Amazon. That’s a big name

Ruth Anne Wood
that could work too.

Casey Jones
true
Thanks for the tips!

Ruth Anne Wood
People want to help and be part of your success. Tell them what you’re doing and ask for feedback to make it a great event! Could you find someone to co-host a webinar or a fun “All Fall Down” event? Brainstorm and then send a press relase out to the media.

Casey Jones
hrm
this is good

Ruth Anne Wood
The media loves event especially if you tie it in with something really going on that’s bigger than you. What’s going on the same day or week of your release date that you could blog about and generate a buzz around the connection?

Casey Jones
no idea but I’ll look into it I wrote the local newspaper, I’ll ask them again tomorrow

Ruth Anne Wood
I tied my little afternoon workshop with the Nobel Peace awards. That’s how www.LiveYourPeace.com was born. How about you and your comics?

Casey Jones
heh
awesome

Ruth Anne Wood
What’s your release date?

Casey Jones
nov. 8

Ruth Anne Wood
google that date and see what jumps out at you.
Well?

Casey Jones
That’s just creepy
an asteroid is passing by the earth, on the 8th

Ruth Anne Wood
good… start tweeting that and tie it back to a link to your blog.What else?
Maybe one of your comic book characters does something incredible with the asteroid that’s still humanly possible and people will have to learn more on your blog.
What else?

Casey Jones
Look on the facebook page
at the cover of the book
that giant crystal behind Sophie is the asteroid Penumbra

Ruth Anne Wood
serious!

Casey Jones
Call of Duty 3 comes out
there’s a general election
I think the asteroid thing is too good not to use

Ruth Anne Wood
I see a lot of key words that could generate some serious buz for your characters.
true.
Where’s the photo?

Casey Jones
facebook.com/allfalldowncomic

Ruth Anne Wood
What else. An election, astroid and _____ trifecta?
Something with a lot of facebook or twitter followers that can join.

Casey Jones
no idea
i’ll keep looking
that asteroid thing really is a blessing

Ruth Anne Wood
Who could you pay Homage in the comic book superhero world on that date for your third thing… to reach your target audience?

Casey Jones
Watchmen?

Ruth Anne Wood
Maybe it’s Spiderman’s birthday or the birth of Marvel comics or a famous star treck episode. You know a inernational holiday for comic fans.
Or a famous cartoonist’s birthday!

Casey Jones
right
I’ll keep looking

Ruth Anne Wood
Batman is coming out that day. http://www.amazon.com/Batman-Noel-Lee-Bermejo/dp/1401232132
Batman vs All Fall Down Nov 8th. It was a normal election day except for the luminf asteroid heading our way…

Casey Jones
batman: Noel. Interesting
i bet some other comics are coming out as well

Ruth Anne Wood
make sure you have links to all of them on your blog. Perhaps get an amazon affiliate link.

Casey Jones
I’ll look into it

Ruth Anne Wood
http://www.blogtalkradio.com/search/comic-con/ Offer to be a guest on any of thes radio shows.

Casey Jones
sweet

Ruth Anne Wood
Do a nice one page write up of your controversial guest topics.
Start sending them to show hosts that you like.
Let me know how this stuff goes. Just warming up my advice muscle for JV Alert Alanta as one of the panelists. And of course I love what you’re doing!

Casey Jones
do it to it
I’m glad

Ruth Anne Wood
Let me know when I can tune into your first guest appearance. Be sure to have a special offer or giveaway that you announce at the beginning as a favor to the host for his/her audience.

Of course they have to like https://www.facebook.com/allfalldowncomic and you’ll send them something cool.

Casey Jones
Liking the page isn’t enough to send ’em something

Ruth Anne Wood
Can they opt into your blog?
Can they send you an email with proof of purchase?
If you don’t capture their name or friend them after the radio interview you’ve lost them.

Casey Jones
They can follow on twitter, they can like the FB page— these are things i can track
true

Ruth Anne Wood
Give some cool away. Not your main comic but something really awesome.

Casey Jones
there’s artwork
there are unpublished pages

Ruth Anne Wood
Also set up an event page and invite everyone to your special event.

Ruth Anne Wood
Pay someone at http://fiverr.com/ to send tons of likes to your fan pages or make you a great promo video for $5.

Fiverr – The place for people to share things they’re willing to do for $5
fiverr.com
Fiverr is a place for people to share things they’re willing to do for $5: Funny and Bizarre, Social Marketing, Graphics, Advertising, Technology, Business, Programming and more!
Share

Ruth Anne Wood
Before you go to bed make a list of your schedule of what you’re going to do that we talked about . It’s your dream make it happen. <3

Casey Jones
yes
danke

Ruth Anne Wood
gern geschehen

PLOT TWIST ==> Next Day…

Ruth Anne Wood
Hope yesterday’s conversation was not in vain. Plug into the superstar conversations already getting media attention.

Casey Jones
I just heard the book was pushed back to January
This is absurd

Ruth Anne Wood
You can still have a special event on Nov 8th.
This will give the opportunity to build your audience now so you actually have one. Get preorders and knock the socks off your publishers!!

Casey Jones
yeah

Ruth Anne Wood
Book your interviews asap!
It’s not the book that make it happen. It’s you creating a community around your passion that engages others!!!

Casey Jones
yeah.
damn.

Ruth Anne Wood
One of my former clients got a big ebook publishing deal Brighten Publishing and didn’t do what we’ve talked about when she hired me. Now she’s wondering why nothing is happening. So sad. She didn’t rehire me for social media and community building because she thought she was set after I got her the publishing deal. It’s a daily conversation with your audience and media that adds up to significance and sales.

Casey Jones
Well that’s what I’m doing and now I have to explain that the book isn’t coming out in 8 days after all
I’m on the clock right now w/ Ken. Can we talk about this later tonight?

Ruth Anne Wood
Talk to you later. I’m flying out early tomorrow to speak at JV Alert. Talk to you later.

Casey Jones
Be well.

Ruth Anne Wood
Thanks. You too.

Get Your: “Crash Course on Promoting Your Product” Strategy Session

For JV Alert family – Contact Ruth Anne Wood for your own strategy phone session:

Request Your Strategy Session
ruth@ScriptingForSuccess.com
https://www.facebook.com/ruthannewood

Ruth_Headshot_2011_croppedRuth Anne Wood helps her business savvy clients make quantum leaps in their profits by getting focused on the right JV partners, projects, ideal clients and contribution to the community. Her motto is “Work with the best, leave the rest!” Ruth is the co-author of books including: You Can’t Get It ‘Cause You’ve Already Got It!; A blind figure skater and a visionary writer’s inspirational guide to moving through life and Abundant Magical Lives; Insights for Passionate People that features 25 coauthors. Dubbed the “Queen of Collaboration” and a “Master Community Builder”, ScriptingForSuccess.com director Ruth Anne Wood helps her clients launch personal and global conversations that creates fast cash infusions in her clients’ business in ten weeks or less. The side benefits of Ruth’s “7 Steps to Launch Your Global Project” System is creating co-authored products and services that produce instant credibility for herself and clients. This adds fans that fund projects and interested media that send their “A list” clients to work with you and build your reputation as a go-to venue for media superstars. If you ever wanted to know how to inspire your audience to fund your dream projects; books, info products, documentary films or live events, Ruth is the pro. Ruth’s own LiveYourPeace.com interview series was a crowd funded project that launched her own international community of superstars and turned a profit in less than a week of announcing her workshop that tied in with a global event. Now Ruth speaks on stage and partners with superstars using the power of focused story to help her audience shape their desired career and company’s destiny!

For JV Alert family – Contact Ruth Anne Wood for your own strategy phone session:

Request Your Strategy Session
ruth@ScriptingForSuccess.com
https://www.facebook.com/ruthannewood

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